Achieving PR and business development goals in a market as dynamic as technology requires a focused, specialized agency. JPR Communications is the connection to editors and analysts who cover and influence the trends, issues and buying decisions. In addition to media and industry relations, JPR offers strategic counsel and in-house writers for all technical and marketing communications needs. JPR clients report that 80 percent or more of their sales leads come from PR efforts, and to date, agency clients have been acquired for more than $4 billion total. JPR represents data storage companies from hardware to software to services, from the consumer to the small business to the enterprise market, from emerging to established technologies, from the data center to the tiny memory chip. Their expertise encompasses related technologies such as data management, information security, backup/restore, and networking. In addition the agency represents clients in the managed services space and vendors who sell solely to IT channel companies. For more information please see www.jprcom.com.

Wednesday, February 6, 2013

JPR Communications Hits $4 Billion in Total Client Acquisitions Following Successful PR Campaigns for Storage Technology Vendors

JPR Communications, a proactive and strategic public relations firm specializing in launching startups and establishing data storage/cloud computing brands worldwide, announced today the company has reach a milestone of $4 billion in client acquisitioins.

Western Digital's recently announced acquisition of JPR client Arkeia Software was preceded by IBM's acquisition of Texas Memory Systems, Intel's purchase of NEVEX Virtual Technologies, and EMC's acquisition of XtremeIO, equating to $1 billion in acquisitions in 2012 alone.

Strategic communications counseling plays a key role in positioning companies for growth and/or acquisition, and working with experienced agency specialists is a critical component. Companies that have been acquired while represented  by JPR have benefited from increased valuation and visibility in business and trade publications and from being established as leaders in their markets. They have also experienced significant revenue growth. Obviously,they have also captured the attention of large companies looking to add disruptive technologies to their offerings.

"Four billion dollars in total acquisitions is a major milestone and a source of pride, since it indicates we are positioning our clients for success and profit," said agency principal Judy Smith. "Whether it's a new company with a groundbreaking product, or a company that's dominating a market another vendor wants to enter, we believe effective PR makes a world of difference when making a short list of acquisition candidates."

Major vendors look at startups like NEVEX and XtremIO to bring promising, disruptive technologies under their own roofs, while established companies like Arkeia and Texas Memory Systems are frequently purchased for assets like their executive and engineering teams, a large customer base, strength in channel sales, and industry reputation.

Other notable JPR client acquisitions prior to 2012 included IO Turbine, acquired by Fusion-io; Ocarina Networks, acquired by Dell; Spinnaker Networks, acquired by NetApp; and numerous other companies in the data storage market acquired by EMC. A full list can be viewed at http://jprcom.com/results.html.

See what editors, analysts and client executives are saying about JPR at: http://jprcom.com/testimonials.html
Posted by Matt Walker at 12:07 PM

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