JPR Communications: September 2011

Achieving PR and business development goals in a market as dynamic as technology requires a focused, specialized agency. JPR Communications is the connection to editors and analysts who cover and influence the trends, issues and buying decisions. In addition to media and industry relations, JPR offers strategic counsel and in-house writers for all technical and marketing communications needs. JPR clients report that 80 percent or more of their sales leads come from PR efforts, and to date, agency clients have been acquired for more than $4 billion total. JPR represents data storage companies from hardware to software to services, from the consumer to the small business to the enterprise market, from emerging to established technologies, from the data center to the tiny memory chip. Their expertise encompasses related technologies such as data management, information security, backup/restore, and networking. In addition the agency represents clients in the managed services space and vendors who sell solely to IT channel companies. For more information please see www.jprcom.com.

Thursday, September 22, 2011

Avere menaces NetApp with accelerators

The (UK) Register's Chris Mellor recently caught up with Ron Bianchini, CEO of Avere Systems, about some of the ways Avere customers are getting more value out of their NetApp filers. The two installations are quite different, one dealing with seismic data and the other a school district suffering from "boot storm." In both cases, Avere eased the IO and capacity burden on the filers.

Okay, we admit: we're just being kind.

"Basically, Bianchini is saying, Avere FXT accelerators can be used to avoid NetApp or EMC upgrades costing thousands of dollars more, tens of thousands of dollars more, and even, in the extreme, hundreds of thousands of dollars more."

For the complete article click here.